I received myriad of compliments on this bag …

The results were out and I was promoted to the final year. Wow !! The present backpack I was using was perfectly fine.  But I wanted a backpack that really stands out in the crowd. The college life would be done after graduation and even if I had loads of money to afford the glitziest backpack, where would I wear it after graduation. So in spite of knowing that I’ll be needing a backpack for just one year, I went out to buy a show stealer backpack.

From one store to another and another … the pursuit to find the perfect backpack continued. Finally I ended up in the Puma outlet and my pupils turned towards a vibrant blue backpack. At the first sight, my heart’s rhythm sent a hint that I’ve found what I was looking for. And it turned out to be true. This blue backpack had all the features that I was looking for, except a water bottle holder. For a moment I thought ‘should I buy it ?’ And then I remembered my friends scolding me for over tightening the cap of the water bottle, I always tighten the lid of the water bottle very tightly, whenever someone tries to open the lid they really have to spend a lot of energy in opening the lid. This habit of mine, hinted me that the chance of a leaking water bottle is literally zero. I had no more excuses to move away from the bag. Oh wait, the price tag. Yeah, the price seemed to be a little expensive but it had no competitors. I just had to shell out a little more than usual to buy this sizzling yet sweet, Senorita. And I bought one.

The next day at the college, the compliments flowed like a river that knew no bounds. And the compliments continued to rain thereafter even in places away from the college.

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Why is that Cappuccino so expensive ?

Well, most of us have wondered as to why the coffee is so expensive at good coffee shops, haven’t we ?  You don’t have to wonder anymore as the answer to this question is answered to a certain extent in this post.

To begin with, you might have noticed that all expensive coffee shops are located in posh areas or fancy malls. Well this implies a heavy rent on real estate. For example, assume the rent for a 1000 sq. ft. coffee shop in a good location to be 1 lakh INR per month. Which further implies that it costs rupees 100 per sq. ft. for 30 days. For one day the cost per sq. ft. would be INR 3.33. Assuming that the coffee shop functions 12 hours in a day, the cost of 1 square feet per hour would be 0.27 INR. Assuming that an average coffee table along with two chairs, occupies an area of 5 sq. ft. The cost per table for an hour would be INR 1.35.

You can’t run a coffee shop without staff, right ? Let’s assume that there are 5 workers in the coffee shop and the average salary per head to be INR 10000. So for 5 workers the total salary will be INR 50000. That’s INR 1666.66 per day for 5 employees. Per hour the salary for 5 employees would be INR 138.88, assuming that they work for 12 hours.

On top of this, in order to produce coffee you need raw materials which adds to the cost. And then there is tax that again adds up the cost. Good coffee shops are known for their ambience along with their excellent coffees, and maintaining a good ambience isn’t free of cost, the air conditioners, the complimentary Wi-Fi etc. all adds up the cost. Then there is the brand value, the heritage and history, and all that can make the price go up. And now the most important of them all, the PROFIT, nobody sells a product without some profit, and this in turn adds up the final cost of the Coffee.

From the second paragraph of this post we understand that you pay for real estate too. You might have noticed that most love birds spend more than an hour in the coffee shop with just two cups of coffees. And the staff do not shoo them away post their coffee cup is empty. Yes, this implies that if the love birds are spending their time in the shop for say two hours, the cost of real estate is now calculated for two hours. And this implies that coffee shops aren’t just selling coffee, they are selling temporary floor space in a prime location, along with good ambience. Has anyone wondered how much it would cost for renting comfy furniture for two hours ? (and yeah don’t forget the profit in this case too).

Now let’s move to the quality aspect, the coffee in the pro coffee shops tastes the same on all the 365 days in the calendar, and maintaining the same taste isn’t easy. The coffee machine may be same but the contents in water, the coffee beans and all the raw materials involved in production too must be the same to achieve this, and that isn’t an easy task. And the cost of raw materials is subjected to inflation along with time.  Moreover, if a new variant of coffee is launched, there would be some money spent on R&D too (and this has to be recovered along with profit). Starting a business requires licenses, permits, renewals etc. and this too can affect the price of the product sold by the company.

These are some of the reasons that makes the coffee expensive.

Note : The facts and figures used in this post are for understanding purpose only. In real scenarios the numbers vary by a huge margin and there are lot of other factors that affect the price of coffee.

The Monk Who Sold His Ferrari – Book Review

The Monk Who Sold His Ferrari

‘The Monk Who Sold His Ferrari’ is a book written by Robin Sharma, who is an internationally acclaimed leadership guru. As the cover of the book says, this book is a fable about fulfilling your dreams and reaching your destiny.

This book contains 13 chapters and the story begins with heart attack of a hotshot attorney, who is known for his success in the legal field and also for his lavish lifestyle. The attorney survives the heart attack and he later moves to a place in the Himalayas for few months, where he learns about some virtues that lead to enlightened living, from a Yogi.

Post learning the timeless virtues the attorney comes back from the Himalayas and meets his friend, who is the narrator of this book. The conversation between the narrator and the attorney leads to revelation of the principles of enlightened living.

From my perspective this is a good book. The essence of virtues is explained in a clear and simple manner that is easy to understand. However, there was a section in the book that I found a little contradictory, the attorney talks about mentioning your goals to others, as this would create a positive pressure on you and it’ll help you stay motivated to achieve your goal. I found this a bit contradictory because in real world scenario there will be people who will demotivate you (especially the jealous and narrow minded ones) and moreover if you don’t achieve your goal you’ll have negative pressure affecting you. I feel that one shouldn’t disclose their goals to everyone, unless the goal is achieved. However, one can disclose their goals with well-wishers and motivators, who want to see your growth and success. Again, opinions vary and there’s no hard and fast rule that something must be followed. Opinions vary on lot of parameters like social circle, geographical location etc. Moving back to the book, it is a great book and one will not regret purchasing this book.

Well, if you are planning to purchase this book. You can do this by clicking on the affiliate link below,

Disclaimer: This post contains affiliate links. If you click through and purchase the products, I get a small commission at no extra cost to you. If you enjoy reading Candid Can Blog, using these affiliate links to purchase products is something you can do to support my blog. Thank you. 🙂

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